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"LELA & JOIE brings ultra-soft, character-inspired everyday dresses to little girls aged 3 to 7, with an ease-of-care for their busy parents. All of the dresses are breathable and machine-washable. The signature tulle dresses are lined with 100% high-quality cotton jersey – bringing you style without compromise in comfort.
With sustainability in mind, the character-inspired dresses are comfortable and made to last. No more “scratchy dresses” from synthetic fabrics or impractical costume styles that parents have to throw away after wearing just once.
LELA & JOIE is inspired by childhood memories. Founded by an avid reader, LELA & JOIE strives to create happy childhood memories by infusing imagination of storybook characters into children’s everyday clothing – so that whether it is a special occasion, or simply going to school or playdates – these moments create long-lasting memories that last a lifetime. "
